Film Nerds Unlimited: Issue 21 – Pros and Cons of Mystery Box Movie Marketing
Movie marketing is a topic that has come up on FNU before, but the recent strategy for Tomorrowland has spurred on a conversation between Ben Flanagan and Ben Stark about whether or not a “mystery box” approach is a wise movie for studios and for the filmmakers that studios employ. How much marketing power should a filmmaker be given? How much of a film should a studio show in marketing materials?
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